In our last article, we explained the rental & resale concept of re-commerce.

This growing trend has been sweeping Australia and the globe for a while now, and it’s starting to catch the attention of more and more brands looking to promote sustainability, increase profitability and keep their customers happy.

With so many brands starting to jump on board for all the right reasons, is your brand ready to consider re-commerce?

If you’re still not sure, don’t stress, we’re here to help.

We’re going to explain exactly why now is the time to join the re-commerce revolution, as well as what you can do to make that happen easily for your brand.

The economy as we know it is evolving. Fast.

As a Marketing or Brand Manager, you’re no doubt aware that customers nowadays are looking for brands that offer:

more sustainable products and solutions
good value for the price
a great customer experience

This has become even more apparent as we’ve come face-to-face with rising inflation and economic uncertainty over the last few years, causing people to become far more careful about how they spend their money and what they spend it on.

For this reason, alternative models of purchasing, such as second-hand fashion and rental services (known as re-commerce), are now growing their share of the market considerably – giving consumers a channel that allows them to wear and represent brands they love without having to pay top dollar for the privilege, all while offering more revenue opportunities to you.

The key is finding the right way to adapt to this changing economy.

There is a huge opportunity here for brands like yours.

From 2020 to 2021, brands with their own resell shops increased by 275%, and this trend is expected to continue growing exponentially into the future.

Likewise, consumer behaviour is now beginning to shift from ownership to usership.

This means that now is the time for your brand to jump on board the circular re-commerce trend.

Think about it… there is a lot more scalable revenue to be made from manufacturing or purchasing a product once and being able to sell it twice – or multiple times.

Not to mention, people will soon start to consider circular retail products as superior to new products – especially if they’re looking for hard-to-find, vintage or discontinued products from past collections.

For more, read about our approach to the circular economy here.

It all comes down to smart retailing

As you can see, the re-commerce opportunity is here now and ripe for the taking – and it’s worth a lot of additional income to your brand.

It’s time for you and your brand to seize this opportunity and develop re-commerce strategies that will enable you to increase the breadth of your brand’s appeal to both existing and future customers.

Why should your brand get involved in re-commerce?

Several reasons:

Brands have a way to attract more price-sensitive customers and then, over time, earn their trust to attract them towards full-priced items.
By still having your regular e-commerce lines and introducing an additional re-commerce strategy, you can tap into a whole new revenue stream and customer type easily.
You're giving your audience a wider range of choices to engage with your brand, leading to more sales under your direct control.
You can also avoid the pressure to discount new products during such a tough climate, as well as avoid the risk of overproduction and getting stuck with unwanted stock.
Instead of producing excess stock to eventually be discounted, you can begin to produce stock to sell out.
This will generate more demand and promote exclusivity, allowing you to then resell or rent these used products to increase efficiencies and drive up ROI and reduce production emissions and landfill.

Of course, let’s not forget…

Sustainability: the brands that don’t adapt will soon fall far behind

Consumers today are passionate about doing more to protect the planet – and they’re showing their support with their brand choices and their wallets.

This means that addressing their sustainability expectations is no longer simply a maybe – it’s a must. If your brand fails to do so, your customers will soon start to look for an alternative that does.

Fortunately, you can tick a lot of those boxes by offering your branded products for temporary rental or by re-selling previously-owned and restored items.

This not only generates more revenue. It’s also a more sustainable and scalable selling strategy.

So, what’s the best way for your brand to jump on board?

Well, that’s where we come in.

Rntr. can help you to futureproof your brand with a ready-made re-commerce platform

Rntr. is a white-labelled technology and logistics service that your brand can utilise to embed your own re-commerce model as a new channel directly on your website.

Simple.

With Rntr., you can extend your brand’s reach in a controlled and on-brand manner, enabling you to access more customer segments and dramatically increase your Customer Lifetime Value (CLV).

If you’d like to explore how your brand can effortlessly adopt this re-commerce model to hit your revenue or sustainability goals, the team at Rntr. is ready to show you how easily it can be done.

Connect with your brand’s re-commerce community direct from your own website.

We offer integrated full-service rental and resale solutions to help you achieve your brand’s revenue and sustainability targets, get in touch.

Book a Demo of Rntr. and see it for yourself

Our branded resale service will be launching soon!

Reach out to us to learn more about how we can help you improve your sustainability efforts while boosting revenue.

The rental, resale space: How is Your Brand Joining the Revolution?